{HERMèS' SUCCESS HAS BEEN DRIVEN BY SHORTAGE

While most high-end brands drive exposure with social networks advertising, star partnerships and fashion programs, Hermès which began as a saddlery and which still hand-stitches the lion's share of its natural leather bags hasn't. Its primary items haven't changed a lot in years; it does not have TikTok, and doesn't give celebs cost-free bags.|He